#ghostwriters

Instagram feed design for Jackie Fernandez’s award-winning interactive comedy

Let’s admit it. Getting through the workday is a wildly different experience for everyone. Jackie Fernandez took to Instagram to spark conversation about it. @Ghostwriterstv is a brand new comedic-yet-informational IGTV series made by POCs for POCs created to shake up the way we see harassment in the workplace. The challenge? Designing an aesthetic that would reach the platform’s main users–a generation that communicates with emojis and memes. The solution? A colorful collage of one-liners and interactive posts that mirror the show’s funny but no-but-for-real-this-is-not-okay vibes.